The "Liv" in Liv Thai has a three tiered meaning.
First, Liv is the name of the founder.
Second, the use of the action to "live" Thai, which is where we draw the final 2 meanings. The first of the two is simple, lighthearted, and funny, its the phrase we have begun to use when it comes to "rolling with the punches" of being on foreign soil. The car broke down, again and you gotta drive the beater - "Live Thai"
The 3rd deeper meaning is really just a building of the 2nd. is growing we can experience from watching any culture that is not our own. The strengths of the thai culture are many, but one of them that stands out the most is